ABOUT US
See the Experience - Human Insight Technologies
eye square GmbH is a Berlin-based international market research institute that specializes in implicit and explicit research methodologies. Established in 1999, the company integrates psychology with advanced market research technologies to analyze consumer behavior, brand perception, and user experiences. Their services span three main areas:
Brand & Media Experience Research, User Experience Research, and Shopper Experience Research. These services help optimize marketing strategies, improve product usability, and enhance shopping experiences across various platforms, including online, mobile, and in-store environments.eye square is known for its innovative technologies, such as the Live In Context Sandbox testing platform, which measures consumer reactions in realistic settings like social media feeds or e-commerce websites. This approach combines neuro-biological insights with traditional metrics to provide comprehensive and actionable insights. The company also boasts one of the largest global benchmark databases, with data on over 10,000 ads and 430 brands.
With a team of over 100 experts across six international offices (Berlin, London, New York, Tokyo, Hong Kong, and Kerala), eye square serves over 300 clients from diverse industries such as automotive, healthcare, media, and FMCG. Their methods are supported by scientific collaborations and patented technologies, ensuring high-quality insights for decision-making.
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